WHO SHOULD ATTEND?
- Marketing Managers
- Product Marketing
- Marketing Communications
- Web Developers
- Business Owners
- Marketing Executives
TOPICS
- 5 Ways to Turn Browsers (or Surfers) Into Prospects
- Making Your Web Site Visible Online—Organic Search Fundamentals
- Integrating Online and Traditional Marketing
- Internet Strategies to Drive Traffic to Your Web Site
- Using Paid Search Techniques in Your Marketing Programs for the Best ROI
KEY AREAS OF FOCUS
- Search Engine Optimization
- Viral Marketing
- Web Site Performance
PRESENTING COMPANIES
EVENTS
Monday, May 19, 2008
8:30 am – 4:00 pm
Northpointe Conference Center
9243 Columbus Pike
Lewis Center, OH 43035
(614) 880-4300
1-866-554-3892
Get Directions
www.conferencecenteratnorthpointe.com
Integrated Campaigns That Get Results
"New Ways to Drive Traffic to your Web Site"
Marketing has changed. Marketing Managers no longer completely control what their customers see and hear about their products and services. Consumers are creating new channels to be marketed such as blogs, forums, ratings and reviews. As Marketing Managers, you need to create campaigns that reach out to all of these channels and provide information using the medium that consumers prefer. But where do you start? How can you possibly add more to your plate?
The Ohio Web Leaders association is hosting a one day seminar on “Integrated Campaigns That Get Results.” The seminar will focus on helping you learn new web marketing techniques so you can work smarter, not more. We will have experts presenting search engine optimization, viral marketing, and web site performance that can be leveraged with your existing plans. You will leave with actionable ideas for improving the performance of your web site and building a strong campaign that includes offline and online marketing strategies.
The seminar will feature experts in web site development and Internet marketing as well as a panel of seasoned Marketing Managers from leading organizations in Columbus, who will be discussing the integration of their own offline and online marketing campaigns.
WHO SHOULD ATTEND?
The seminar is perfect for Marketing Managers, Product Marketing, Marketing Communications, Web Developers, Business Owners or Marketing Executives who want to learn how to use the Internet in their marketing campaigns.
Cost
$199
Agenda
| 8:00 – 8:30 | Continental Breakfast, Registration | |
| 8:30 – 9:00 | Welcome and Opening | Bill Balderaz, Webbed Marketing |
| 9:00-10:00 | Making Your Web Site Visible Online—Organic Search Fundamentals | Nihar Bihani, Amazon.com |
| 10:00 – 10:15 | Break | |
| 10:15 – 11:15 | 5 Ways to Turn Browsers (or Surfers) Into Prospects | Tom Augustine, Minds On Marketing |
| 11:15 – 12:15 | Break, Lunch @ 11:30, Networking | |
| 12:15-1:15 | Integrating Online and Traditional Marketing | Moderators: Amy Marshall, Webbed Marketing & Randy James, Minds On Marketing. Panelists: Eric Myers, Quest Software; Sherrye McCabe, Dominion Homes; Beth Griese, MindLeaders; Stephan Saba, Cardinal Health. |
| 1:15 – 2:30 | Blogging for Business & Creating Online Buzz | Jennifer Laycock, Editor, Search Engine Guide | Bill Balderaz, Webbed Marketing |
| 2:30 – 3:30 | What You Should be Measuring but Aren't | Adam Goldberg, ClearSaleing |
| 3:30 – 4:00 | Wrap Up – Additional Q&A | Bill Balderaz, Webbed Marketing |
Our Sponsors:
