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Past Events
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May 2008 Internet Marketing seminar — Webbed Marketing & Minds On Marketing July 2008 "Manage a Successful Blog" — Eric Pennington, Epic Living Aug 2008 "Cuil Challenging Google" — Bill Balderaz & Amy Marshall, Webbed Marketing Oct 2008 "AAA Social Media Case Study" — Trisha Jackson, AAA Nov 2008 Marketing Managers Panel Discussion Jan 2009 "The Good, the Bad, the Ugly of Website Designs" — Jeff Lamb, QStart Feb 2009 "Journalism Turns Social" — Ryan Squire, NBC 4 Mar 2009 "Make a Small Biz Successful with Social Media Tools" — Katie McCartney, Re/MAX Apr 2009 "Building an Online Community" — Artie Isaac May 2009 "Secure Web Applications" — Doug Davidson, Jacadis June 2009 "Using LinkedIn" — Lewis Howes, Author of the LinkedIn Success Book: "LinkedWorking", and founder of the Sports Executives Association Sept 2009 "Building Brand You" — Nate Riggs, Huber + Co. Interactive Oct 2009 "Topic: Rules of Engagement: The New Principles for Delivering Powerful Web Copy" — Mary Rose Maguire, MicroSolved, Inc Nov 2009 "Strategic Focus for Social Media in Non-Traditional Businesses" — Cara Keithley, Adjunct Professor at Franklin University in Organizational Communication and Public Relations and a Gov 2.0 and Higher Ed 2.0 Strategist & Dr. Mike Posey, noted speaker, professor, author and Division Chair of Arts and Sciences at Franklin University Dec 2009 "Building a Niche New Media Business: Lessons From the Front Lines" — Eric Vessels, WhatTheyThink Feb 2010 "Social Media and Online Marketing for Non Profit Groups and Causes" —Kelli Robinson, Chapel Hill House March 2010 "How to Tell if Your Website is Really Working" — Speaker: Theresa Wilkinson, W-edge design April 2010 "Social Media: Updating Business Best Practices" — Speaker: Heather Whaling, Geben Communication May 2010 "The Four P’s of Building an Interactive Marketing Team!" — Speaker: Mark Whitman, TeamBuilder Search -
May 27, 2010 @ 7:30 a.m.
Topic: The Four P’s of Building an Interactive Marketing Team!
Speaker: Mark Whitman, TeamBuilder Search
Location: TechColumbus - Get Directions »The road to interactive has proven to be harrowing and treacherous for traditional marketing departments and communication firms. The road to being successful day in and day out without burning out staff and disappointing stakeholders has been challenging for the best digital teams.
You have probably heard of the "Four P's of Marketing" but have you heard of the "Four P's of Building an Interactive Marketing Team?"
Come join us and learn:
- The four major elements of building a successful interactive team
- The common failure points of building a successful interactive team
- The questions you have to ask yourself if you want to improve your interactive team
About Mark Whitman
Mark was an owner and president of Interactive Ink, a top Columbus interactive firm that he helped lead and grow for eight years before selling it to a marketing communications agency. Interactive Ink was recognized by Business First twice as a “Fast Fifty” company and twice by Inc. Magazine as one of the "Top 100 Inner-City Companies" in the United States.
Mark was recognized by Business First as a "Forty under 40" over-achiever for his efforts in business and the community. He was also honored by the Columbus Chapter of the American Marketing Association as "Marketing Educator of the Year" and as "Marketer of Year". The Columbus Technology Council also honored Mark as a TopCat Awards finalist for "Technology Educator of the Year". Mark has served on many boards and advisory committees and has been a United Way Big Brother for 18 years.
Mark is now founder and president of TeamBuilder Search. In working with digital, interactive and integrated marketing professionals from across the country, TeamBuilder Search helps businesses build and optimize their interactive marketing teams.
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April 28, 2010 @ 7:30 a.m.
Topic: Social Media: Updating Business Best Practices
Speaker: Heather Whaling, Geben Communication
Location: TechColumbus - Get Directions »This presentation looks at tried-and-true advice from business icons, such as Warren Buffet and Jack Welch, through a social media lens. Attendees will understand the value of social media in various aspects of business (i.e., customer service, media relations, reputation management, corporate culture). We'll also discuss creating a social media strategy in five easy-to-follow steps.
About Heather Whaling
Heather Whaling fuses strategic thinking, strong writing skills and creativity to deliver public relations, social media and marketing results. She launched Geben Communication to work more closely with nonprofit organizations and small businesses. Heather is a contributor to the PR Breakfast Club and co-moderator of #pr20chat, a weekly exploration of social media's influence on public relations. She was also recently named one of the top 30 PR people to follow on Twitter. She's a fan of social good, sports, politics, news, pop culture and her iPhone.
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May 27, 2010 @ 7:30 a.m.
Topic: The Four P’s of Building an Interactive Marketing Team!
Speaker: Mark Whitman, TeamBuilder Search
Location: TechColumbus - Get Directions »The road to interactive has proven to be harrowing and treacherous for traditional marketing departments and communication firms. The road to being successful day in and day out without burning out staff and disappointing stakeholders has been challenging for the best digital teams.
You have probably heard of the "Four P's of Marketing" but have you heard of the "Four P's of Building an Interactive Marketing Team?"
Come join us and learn:
- The four major elements of building a successful interactive team
- The common failure points of building a successful interactive team
- The questions you have to ask yourself if you want to improve your interactive team
About Mark Whitman
Mark was an owner and president of Interactive Ink, a top Columbus interactive firm that he helped lead and grow for eight years before selling it to a marketing communications agency. Interactive Ink was recognized by Business First twice as a “Fast Fifty” company and twice by Inc. Magazine as one of the "Top 100 Inner-City Companies" in the United States.
Mark was recognized by Business First as a "Forty under 40" over-achiever for his efforts in business and the community. He was also honored by the Columbus Chapter of the American Marketing Association as "Marketing Educator of the Year" and as "Marketer of Year". The Columbus Technology Council also honored Mark as a TopCat Awards finalist for "Technology Educator of the Year". Mark has served on many boards and advisory committees and has been a United Way Big Brother for 18 years.
Mark is now founder and president of TeamBuilder Search. In working with digital, interactive and integrated marketing professionals from across the country, TeamBuilder Search helps businesses build and optimize their interactive marketing teams.
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February 18, 2010 @ 7:30 a.m.
Topic: Social Media and Online Marketing for Non Profit Groups and Causes
Speaker: Kelli Robinson, Chapel Hill House
Location: TechColumbus - Get Directions »The recent tragedy in Haiti has shown how social media can unite support for causes and non profit groups. Join Iron Girl triathlete Kelli Robinson as she walks through her journey in using social media and the Internet to raise money and awareness for Chapel Hill House, a central Ohio retreat for children battling cancer and their families. Kelli will explain how using Facebook, Twitter, a blog, YouTube and online media relations can help nonprofit groups reach more donors and generate broader awareness for causes.
Whether you are in a corporate environment and support causes on behalf of your organization, or with a nonprofit or advocacy group, you are sure to gain real life knowledge on how you can begin integrating social media into your programs.
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Thursday, December 10, 2009 @ 7:30 a.m.
Topic: Building a Niche New Media Business: Lessons From the Front Lines
Speakers: Eric Vessels, WhatTheyThink
Location: TechColumbus - Get Directions »
The web has caused a drastic media shift. People are consuming news in different ways and the web and social media enable niche media players to compete in ways not available just a few short years ago. What lessons can you learn from those who are shaking up news and information content in vertical markets? What are the keys to success in this new digital media landscape? In this session you'll learn the secrets to the success of a niche media player who have leveraged web technologies to shake up a traditionally slow moving legacy industry.
Schedule
7:30 am - 8:00 am — Networking
8:00 am - 9:00 am — PresentationAbout Eric Vessels
Eric Vessels is a partner and COO of WhatTheyThink. WhatTheyThink.com is a member-driven website that delivers comprehensive industry news and market intelligence for the printing and publishing industry. Since 2000, WhatTheyThink has evolved from a simple website delivering news into a widely respected media network within it's industry vertical niche.
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Tuesday, Nov. 24, 2009 @ 7:30 a.m.
Topic: Strategic Focus for Social Media in Non-Traditional Businesses
Speakers: Cara Keithley & Dr. Mike Posey
Location: TechColumbus - Get Directions »
Back in the day...the social media space was inhabited exclusively by a small group of tech-savvy people. Today it seems as if everyone is riding the social media wave. From big corporations to individuals - everyone is participating in the social media space. With so many folks involved, how do you navigate your organization through the waters, stay afloat, and avoid the pitfalls inherent in a rapidly growing space? This presentation will offer tips and suggestions on how to be an innovator and leader in non-traditional businesses by developing relationships within social media spaces that focus on strategic goals and public engagement, while keeping your organization thriving, productive and transparent.
About Cara Keithley:
Cara Kiethley is an Adjunct Professor at Franklin University in Organizational Communication and Public Relations and a Gov 2.0 and Higher Ed 2.0 Strategist.
About Dr. Mike Posey:
Dr. Mike Posey is a noted speaker, professor, author and Division Chair of Arts and
Sciences at Franklin University. -
Tuesday, October 27 @ 7:30 a.m.
Topic: Rules of Engagement: The New Principles for Delivering Powerful Web Copy
Speaker: Mary Rose Maguire, MicroSolved, IncYears ago, copywriting was a virtual unknown, usually placed far behind design and photography. But along came the Internet and everything changed. Now we have the "long sales letter" and snappy headlines to entice a consumer to buy. Social media platforms such as Twitter has challenged regular blogs to produce more content with less words and keywords in web content have become vital for SEO ranking. In this presentation, you will learn valuable principles for writing powerful copy that engages your audience and leverages the ever-decreasing attention span to benefit your business.
About Mary Rose Maguire:
For over 20 years, Mary Rose Maguire has helped people communicate their passion with surefire principles for powerful presentations. As a Marketing Communication Specialist for MicroSolved, Inc., an information security services company, Mary Rose translates new developments into engaging materials including newsletters, press releases, and marketing slicks. Over the past eight years, Mary Rose spent four years as a relationship coach, helping single women leverage marketing principles in their search for love; and training organizations on how to improve their communication and presentation skills. Mary Rose's passion for communication is augmented by graphic design projects and social media.
Twitter: @MRMaguire
LinkedIn: http://www.linkedin.com/in/maryrosemaguire
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Wednesday, September 2, 2009 @ 7:30 a.m.
Topic: Building Brand YOU
Speaker: Nate Riggs - Communication Strategy Director at Huber + Co. Interactive
Location: TechColumbus - Get Directions »
Not long ago, company brands helped to define how we marketed ourselves as professionals. But in recent years, we have started to see a shift in the traditional hierarchy. With unemployment at record high, enterprise loyalty in question and the recent saturation of social communication technology, professionals are now developing and using their personal social brands to gain leverage in an extremely competitive marketplace. In this discussion, you will learn what is really behind a brand and how you can begin to leverage the tools out there to create visibility for YOU as a professional and as a unique individual.
Learn what's behind the definition of a traditional brand, and how that can be applied to developing your personal brand presence. Discover methods and tools used to create visibility for Brand YOU in your market place. See case study examples — the good, the bad and the ugly.
About Nate Riggs:
Nate Riggs has a passion for thinking up ways business can strategically approach the social web to find and connect with opportunities through relationships. As principal and lead strategist at Social Business Strategies, Nate develops and helps implement new media communication programs that empower corporate teams to adopt technology that allows them to interact with partners, prospects, and clients and drive residual return on investment. Over the past ten years, Nate has worked in traditional advertising agencies, search marketing firms, technology companies and has served numerous middle market and enterprise clients.
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Wednesday, June 24, 2009 @ 7:30 a.m.
Topic: How to Monetize LinkedIn
Speaker: Lewis Howes - Author of the LinkedIn Success Book: "LinkedWorking", and founder of the Sports Executives Association
Location: Hondros College - Get Directions »Lewis Howes, a previous two sport collegiate All-American, is also the NCAA All-Division Record Holder for the most receiving yards in a single football game (418 yards, currently an unofficial World Record). Lewis graduated with a Sports Management degree from Principia College, and since his retirement from professional football, he continues to stay involved in the sports industry with his work on SportsNetworker.com.
Lewis, unlike many former athletes has successfully translated the mental and physical tools learned in sports to the business world.
Lewis is the co-author of LinkedWorking: Generating Success on the World's Largest Professional Networking Website.
In addition to this book, Lewis helps professionals and companies achieve greater return on the time they devote to LinkedIn and other social networking through his acclaimed training seminars, one-on-one coaching sessions and corporate consulting programs. He also creates opportunities for online connections to gather face-to-face through his live "LinkedWorking" events around the country.
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Friday, May 29, 2009 @ 7:30 a.m.
Topic: Securing Web Applications
Speaker: Doug Davidson, President/CEO of Jacadis
Location: TechColumbus - Get Directions »Thousands of web applications have been developed by companies of every size, shape, and type to deliver new business models, extend customer interactivity, and lower service delivery costs. Many of these applications were developed with limited to no security considerations. These unsecured web applications threaten to expose their owner to legal liability, negative brand exposure, and lost business. The tools and processes are available to prevent the deployment of poorly coded and insecure web applications. Perhaps you know the risks, but you don’t know how to manage them, or where to begin. To answer these questions, we are hosting "Securing Web Applications".
In our continuing series of educational seminars, Jacadis will discuss:
- Current web application threats and why they matters
- Top management mistakes in Software Security
- Top technical mistakes in Software Security
- Secure software development processes
- The right network prevention-detection-response "security mix"
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Thursday, March 19, 2009 @ 7:30 a.m.
Topic: How to Make a Small Biz Successful with Social Media Tools
Speaker: Katie McCartney, ReMax
Location: The Meeting Place by Concierge Services Unlimited. Get Directions»How do you H.I.T. (Honesty, Integrity, Trust) a Home Run running a small business with no marketing budget for even duct tape? “Social Media!” has been the recent battle cry of those less fortunate in the marketing dollars. How do you get started? What do you even talk about? Is it really the medium for you? I will tell you tips, tricks and strategies to turn Social Media into a lead generating and client-maintaining tool while marketing YOU the entrepreneur. Remember: Rome was NOT built in a day and neither will your Social Media strategy. Mine is ever evolving, reconfiguring and taking new directions, depending on my target market. So let’s get out those college sweaters and delve into these old terms of target market, how to get returns on investment, and how to use networking to build relationships. Yes, the old terminologies and the new technology all go together in a neat little package. We will delve into my mind (the mind of an entrepreneur/independent contractor) to find out how I have utilized Social Media to be successful in a "recession" market.
About Katie
Katie has been practicing Real Estate since April 2007, and recently received the 2008 Rookie of the Year Award from her brokerage. She owns and runs her own business through RE/MAX Affiliates, Inc.
Katie McCartney started her career in Management Information Systems right here in Columbus, Ohio 10 years ago. Throughout her time in the Information Technology field, she has learned the art of listening, assessing, moving projects forward and people skills. At the Ohio State University Medical Center Facility department in 2002, she implemented a system that tracked 4.5 Million gross sq. ft. of space and built a department that maintained the system from scratch.
Katie lives in Worthington, Ohio with her husband of 9 years, Sean who is a Information Technology Network Manager for The Ohio State University’s Business and Finance. Katie and Sean have one child, Ron (2) and one beagle child, Edy (6)
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Thursday, February 26, 2009 @ 7:30 a.m.
Topic: Taking Journalism Social
Speaker: Ryan Squire, NBC 4 Managing Editor
Location: TechColumbus. Get Directions »Join us for an interactive discussion with Ryan Squire, Managing Editor of NBC 4, as he discusses his perspective on how social media has impacted the news. Currently, he and his team are using social media channels to reach out to their viewers, listen to their views and build relationships in the community. Quoting from Ryan’s blog, “Television and media have done enough talking TO you; I want to start talking WITH you”. Hear how he has embraced online tools such as Twitter and blogs to build a better newsroom.
About Ryan Squire
Ryan Squire started his journalism career as a photojournalist in Buffalo, NY. He found a passion for telling stories through pictures and gathering information that was relevant to the people who were affected by the stories being told on WKBW.
In 2001, he moved to Columbus, OH and went to work telling video stories about the people who live in Central Ohio. Ryan was on the field as the Ohio State Buckeyes won their National Championship in 2003 and won an Emmy Award for his work at the 2003 Memorial Tournament.
What was clear to Ryan is that much of the “news” television was covering was breaking news, and while fun to watch and important to the few people affected by the stories, it was obvious that there was a greater purpose to the craft of journalism.
After learning and building an assignment desk, Ryan was chosen as the managing editor of NBC 4. He was immediately tasked with finding a new direction for the news that NBC 4 covered. The first task was to decide what NBC 4 should cover. To answer that question, he turned to research that had been done on the Columbus, OH audience.
However, research has its limitations. Ryan has begun to lead the transition from traditional media, to a form of media that revolves around the voice of the people in our community. Giving customers a voice in what stories are covered and involving them in the process has become a passion.
Ryan lives in Westerville, OH with his wife of 7 years, Kristen who is a Transition Coordinator for Dublin City Schools. Ryan and Kristen have two children, Will (3), and Anna (1).
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Tuesday, January 27, 2009 @ 7:30 a.m.
Topic: The Good, the Bad and the Ugly of Website Designs – How they impact traffic
Speaker: Jeff Lamb
Location: The Columbus Chamber of Commerce Building. Get Directions »
Join us for actionable, technology-based marketing steps and common pitfalls encountered by companies when designing a website, making it functional, and getting it visible to drive traffic. Jeff will focus on how to make these areas of Internet marketing successful using a well built website.
- Website design
- External website traffic sources
- Search engine optimization
- Paid search
- Email marketing
- Mobile marketing
- Social media marketing
About Jeff Lamb:
Jeff R. Lamb is the president of DOmedia and CEO of Qstart. A former U.S. Air Force Captain, Jeff has a diverse background in real estate, technology and consulting. Additionally, Jeff has been the Chief Technology Officer for Computer Wizards, Interactive Inc., and Northlich. Jeff was also the founder of Computer Wizards.
- Website design
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Thursday, December 18, 2008
Topic: "Dispelling Myths and Fears of Using Social Media in Business"
Speaker: Brian Link, Internet / Social Media Consultant @ BE Interactive ConsultingSocial Media has great buzz and a lot of people are talking about it but many businesses haven’t quite embraced it yet. Come learn about using Social Media in a business context, discuss the reasons why companies are hesitant to adopt and some best practices you can apply in your organization today.
Brian Link, recent VP of Technology from Digg.com, runs a Columbus based Social Media consulting company BE Interactive Consulting and will speak with Nick Seguin, a strategist from dynamIt Technologies, and Angela Siefer, owner of Shiny Door, a Social Media training consultancy.
SESSION PREP READING: Anyone new to Social Media or would simply like more background before the presentation can read the following for a baseline understanding (See Social Media Primer docs). The presentation will be interactive so bring any questions specific to your company’s Social Media usage and strategy to the presentation.
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Tuesday, November 18, 2008
Topic: "Integrating Online and Traditional Marketing" Panel DiscussionLearn from our panel of Marketing Managers with real-life experience integrating new Internet strategies with traditional marketing. The discussion will cover topics such as budget allocation, measurement, differences in planning and execution, and selling it internally. Join us for an engaging 1 hour session and answer many of the questions that you have probably been asking yourself.
Panel Members Include:
- Adrienne Shinn – Web Manager, OhioHealth
- Todd Ross – Marketing Director, Artromick
- Jamie Timm – Director of Marketing, Columbus Chamber of Commerce
- Mike Morgan – Marketing VP, Netsmart
- Jeff Lamb – President, DOmedia
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Thursday, October 9, 2008
Topic: "Making Social Media a Reality"
Speaker: Tricia Jackson of AAATrisha Jackson of AAA spoke for OWL on “Making Social Media a Reality" on October 9, 2008. Trisha talked about what social media is, how to build a brand with social media, how to get started, and how to gain buy-in from your organization. She also highlighted specific examples of how she did this at AAA on a local and national level. Don’t miss this opportunity to learn from Trisha’s case study on using Social Media in business today. Tricia's presentation covers the following topics:
- Overview of Social Media: What is it?
- Building your personal brand: People, not companies, create relationships and represent the brand.
- Engaging in the conversation: How to get started
- Starting the groundswell at your company: How to build credibility and gain buy-in within your organization
- AAA case study: Local and National efforts
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